Engaging Cal students on the UC Berkeley campus can be challenging. We team up with companies of all sizes whose values align with ours as a public university to create memorable brand experiences through meaningful partnerships, experiential marketing, and social and digital solutions.
Move-In Day
We provide opportunities to engage 9,000 students and their families moving into campus residential facilities through product room-drops and face-to-face engagement.
Caltopia Festival
Entering its 18th year, the largest experiential college lifestyle event in the nation introduces 120+ brands to 30,000+ Cal students and campus supporters.
Cal Esports Program
We are defining what it means to be a collegiate esports student athlete. We provide engagement opportunities through our Cal Esports Community Center, with nationally ranked competitive teams, and with Cal gaming community at-large.