Business Development connects brands and organizations with one of the most influential and diverse student communities in higher education: the 46,000+ students of the University of California, Berkeley.
As one of the world’s premier public universities, Berkeley brings together a dynamic, multinational student population with significant cultural, social, and economic influence. Collectively, Cal students contribute more than $500 million annually to the Bay Area economy, making them an important part of the region’s consumer landscape and future workforce.
Through our unique position within the Division of Student Affairs, we offer partners meaningful opportunities to connect with students throughout their Berkeley experience. From campus-wide engagement and signature events to everyday student experiences, we help brands build visibility, foster authentic connections, and reach the Cal community at meaningful moments throughout the academic year.